The main concepts shown here is comparing the dull, bleak nature of the other services. Particularly important is the use of strings, showing literally how the characters are “tied up” in the dull nature of this service. By comparison, Netflix seems to be liberating and fun. The colors on the left side use dulled, blue colors while Netflix associates itself with a vibrant red to show its fun nature.
Facial expressions are key here as well. The couple on the left looks sad and even fed up while the couple on the right is enthused. Especially important with regards to marketing towards the brave new world is the use of a couple instead of individuals. This shows that Netflix is fun to enjoy with people instead of simply by your lonesome, which would be key to Netfeel advertisements as well.
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